This year’s Shrewsbury International Soccer Tournament will have the world’s most famous footballer on the pitch when it kicks off for 6 days on the 2nd August.
For the organisers have clinched an incredible sponsorship deal with Cristiano Ronaldo’s new 100% natural energy drink ‘Soccerade’, which launches on the UK market mid September.
Ronaldo may have left these shores for Real Madrid but his image will be omni-present at this year’s tournament.
As well as being featured on billboards around the pitch, Ronaldo and Soccerade will be promoted on the web and in the Tournament’s official programme, mounting banners and around the venue.
The Soccerade promotions team will also be distributing Ronaldo branded merchandise including water bottles, water carriers, hats, key rings, t-shirts, transfer sponsors, pitch-side banners and posters.
In addition they will provide Soccerade t-shirts to Coaches and Managers, present sponsored kits to winning teams and evenly distribute Soccerade to players.
The arrangement is a win-win for both parties with Soccerade gaining a foothold in UK grass roots football and the Shrewsbury tournament benefiting immeasurably from its association with the UK’s first ever 100% natural energy drink, fronted by football’s biggest superstar.
Relations between the two began at this year’s NEC UK Grass Roots Football Show, where Soccerade made its UK debut. A month later and they are now official ‘Smart Energy Partners’ ready to unleash a barrage of Ronaldo refreshment on talented young footballers.
Tournament Organiser, Grant Perry said: “This is fantastic news for us. Ronaldo is the greatest player in the world so to have his brand endorsing our tournament is something very special indeed.”
Ivar Trausti Josafatsson, the Chairman of Icelandic based manufacturer ‘Leppin’, which developed and created the Soccerade brand, said: “We’re delighted to announce our partnership with the Shrewsbury International Soccer Tournament. They have proved to us that they share our vision of grass roots football and youth development and we’re looking forward to seeing this relationship develop in the future.”